Focus Groups

Design

Execution

For over 28 years, IMPACTure has been a trusted partner to some of the world’s leading organizations, delivering expertly designed focus groups that drive real results. We are widely recognized for our innovative approach to focus group design and execution, partnering closely with product development teams to create powerful, insight-driven questions that uncover what customers truly want.

At IMPACTure, we believe that the greatest impact comes from building capability within your organization. That’s why our process is designed not only to deliver immediate insights but also to equip your team with the tools, techniques, and confidence to run focus groups independently. We empower your teams to "learn to fish," ensuring sustainable success long after our engagement ends.

Our unique approach to focus group design has gained significant attention, leading to invitations to publish articles on our methodology. We specialize in helping companies rapidly develop detailed product and service specifications — providing design and engineering teams with an extraordinary depth of customer insight to create products that excite and captivate their markets.

When you partner with IMPACTure, you're not just getting research — you're getting a strategic advantage.

Once the focus group questions have been thoughtfully designed, the customer engagement phase is both efficient and impactful, typically requiring only half a day to complete. Through our experience, we’ve found that customers are more than willing to dedicate 4–5 hours of their time to participate in the process.

During these sessions, participants provide valuable insights through in-depth discussions and carefully crafted questions. Their responses are then meticulously analyzed—“scrubbed,” categorized, and organized into relevant groups to ensure no key detail is overlooked.

Following this analysis, we facilitate a collaborative prioritization process where each customer need is evaluated and ranked based on its importance. This structured approach not only captures critical customer feedback but also delivers clear, actionable priorities that can guide your team’s product or service development initiatives.

By the end of the session, you gain a comprehensive understanding of what truly matters to your customers—enabling you to make informed decisions that drive innovation and create lasting value.